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Visit Salesdart.com Sales Campaigns: Why You Should Outsource Them

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  Sales Campaigns: Why You Should Outsource Them

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Events:

04/17/2005
United States Gartner - Midsize Enterprise Summit
New Orleans, LA


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Have you been considering outsourcing some of your sales campaign workload? If so, you would be joining the ranks of some of the largest organizations in the world. With business process costs increasing and fast-evolving technology, companies are finding it harder and harder to keep up. From sales lead generation, call center or customer relationship management many organizations have turned to outsourcing essential, yet non-core functions of their sales campaigns.

If you are undecided on whether or not to outsource, we have 10 reasons why you should.
 
Sales Campaigns: Why You Should Outsource Them

Increasing competition. In the highly competitive marketplace of the 21st century, organizations will face stronger competition than ever. The global economy and ever-expanding world-wide communications networks will introduce your customers to new competitors from developing nations and start-up companies who can produce similar quality goods at significantly lower production costs.


Your decreasing profit margins. Increased competition from more accessible distribution channels means companies will be forced to trim expenses; wringing every last penny of profit from products in a marketplace where raising prices is a death wish.


System resource limitations. Unless you're prepared to pay the costs of recruiting, training, managing and supporting staff, wages and on-costs, as well as providing hardware, software and the telephone infrastructure required for a comprehensive in house sales lead generation facility, then this task is better left with specialists.


Workforce limitations. Advertising, interviewing, hiring and managing an in-house sales lead generation team takes time and money. You have to interview a plethora of candidates to find the right people for the job. In order to hire, maintain and motivate employees, you must provide attractive compensation plans complete with a competitive hourly wage, benefits package and incentive program.


Training issues. Training is a key factor in a successful sales campaign. It takes time and a highly skilled marketing professional to train others on how to present, qualify and close. And, training must be on going to keep everyone sharp and productive. We listen to, train and coach our employees on a daily basis.


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